The Problem with Adwords
The problem with adwords is that you have to tweak your ads and the keywords to get good results. It is not the sort of thing you set up once and forget about. You have to follow up and see what is working for you and what is not. It took me some time to get the results I show in the image above.
Another problem is dealing with the Google slap. The google slap refers to the constant changes that google does to it’s system and it always creates havoc to your ads. One day you wake up and find that you’re paying $10.00 dollars per click. of course this happens to the people who price their price per click high trying to get on the default section of adwords.
But since we’re going for the content section - we never have to worry about that slap to the wallet.
So continue to tweak your ads and see what works best for you. Remember, if your not getting the results you want - with in a week- you can just change the ad a bit and try for better results.
Last Design layout Tip
One last Design tip.
Since our layout calls for our navigation bar to be on top of our page - one of the problems we run into is having 20 to thirty links covering up the top section of the page. This looks unprofessional and since people hate scrolling down, you lose the opportunity for clicks or sales. So how do we avoid this.
I’m hoping that if you don’t know HTML code that you’ve considered learning. This is just a tip and not a lesson on HTML code.
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